Flowtron

How do you make the invisible, visible?

I was asked to ‘emphasize Flowtron’s unique use of Octenol Attractant’ in their existing line of bug zappers.

⚡️🧲🦟


I reviewed the product gallery and identified that assets from an existing card can be repurposed.


My initial concept proposal was to show two radiating forces, creating a visual identify for the octenol.

The concentric rings and honeycomb were created using 3D modeling.

What followed were design iterations, copy changes, and an alignment with a pending packaging redesign.

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