Nanlite USA approached me to revitalize their product detail page for their Forza Monolight LED product lineup.

Incorporating the demographic being creatives, with indie film-making and music video creation, I came up with this formula:

The initial inspiration was from the world of music. Think rock star, fog machines, stage lights and Queen’s Bohemian Rhapsody album cover.

I put together a detailed sketch of the concepts, using existing assets for scale reference, and then produced, photographed, and edited the final results.